DJI, widely recognized for its dominance in drones and gimbal technology, appears to be preparing for a bold step into the mirrorless camera market. While no official confirmation has been made, increasing speculation and industry discussions suggest that the company may soon unveil a mirrorless camera designed to challenge established brands like Sony, Canon, and Nikon. With CP+ 2025 set to take place from February 27 to March 2, many believe DJI might use this prestigious event as the perfect stage for the big reveal.

The CP+ show, held annually in Japan, is a major event in the camera industry, where manufacturers showcase cutting-edge technology. Given DJI’s history of innovation, it wouldn’t be surprising if the company capitalized on this opportunity to introduce its first mirrorless camera. One thing that is confirmed is that DJI will announce the DJI RS4 Mini during the “Roll With It” event. However, the possibility of an additional groundbreaking reveal in the mirrorless segment has industry insiders buzzing.

DJI’s entry into the mirrorless camera market isn’t as unlikely as it may seem. The company has demonstrated its ability to innovate in imaging technology, with products like the Ronin 4D gaining widespread recognition for their cinematic capabilities, modular design, and advanced stabilization features. Given its experience in crafting high-end imaging solutions, a move into the mirrorless camera segment would be a natural progression.

A key factor that could make this potential launch exciting is DJI’s ownership of Hasselblad. The acquisition of this legendary camera manufacturer has provided DJI with access to Hasselblad’s sensor technology, color science, and lens expertise. If DJI integrates these advanced imaging capabilities into its mirrorless camera, it could produce a device that rivals Sony’s Alpha series and Canon’s EOS lineup.

While specific details about the rumored camera remain scarce, analysts believe that DJI’s mirrorless model could bring several high-end features to the table. Expectations include high-resolution imaging, strong dynamic range, and accurate color reproduction—features that are crucial for both professional photographers and videographers. One of the standout possibilities is the integration of advanced in-body stabilization, leveraging DJI’s expertise in gimbal technology. If implemented effectively, this could eliminate the need for external gimbals in many shooting conditions, giving DJI an edge over competitors.

Rumors also suggest that the camera could follow a modular design, similar to the Ronin 4D. A modular approach would allow users to customize their setup depending on their shooting needs, whether for handheld vlogging, high-end cinematography, or studio photography. This level of flexibility could be a major draw for content creators who require adaptability in their workflow.

Connectivity is another area where DJI could disrupt the market. Traditional camera manufacturers have struggled with slow file transfers and outdated connectivity options. If DJI leverages its experience in wireless communication, gained through its drone ecosystem, it could introduce seamless cloud storage, fast wireless file transfers, and possibly even real-time uploads via eSIM technology. These features would be a game-changer for professionals who need to deliver content quickly.

Lens compatibility will also be a crucial factor in determining the success of DJI’s mirrorless camera. Speculation suggests that DJI may adopt the L-mount system, allowing compatibility with a broad range of lenses from manufacturers such as Leica, Panasonic, and Sigma. This decision would provide users with greater flexibility and avoid the limitations of a proprietary lens system, which has often been a barrier for new camera brands. Additionally, DJI could develop its own line of lenses, utilizing Hasselblad’s expertise to ensure high-quality optics tailored for its camera system.

Pricing will play a crucial role in determining how well DJI’s mirrorless camera is received. If the company follows its typical strategy—offering high-end technology at competitive prices—it could target a price range lower than flagship models from Sony and Canon while still delivering professional-grade features. Analysts speculate that the camera could be priced between $2,500 and $3,500, positioning it as a mid-to-high-end option. DJI has a track record of undercutting competitors without compromising on quality, as seen in its drones, which provide top-tier performance at a fraction of the cost of traditional aerial photography solutions. If the same pricing philosophy is applied to its mirrorless camera, DJI could attract professionals and enthusiasts looking for high-end performance without the premium cost of legacy brands.

With CP+ 2025 fast approaching, many in the industry are eagerly watching to see if DJI will use the event to unveil its mirrorless camera. Historically, CP+ has been a launchpad for major camera innovations, making it the perfect venue for DJI to introduce its new product. However, DJI has often preferred to launch major products outside of traditional trade shows, hosting its own events for maximum control over announcements. Even if the camera is not officially unveiled at CP+, the event could still serve as a platform for leaks, teasers, or prototype demonstrations, giving attendees a glimpse into DJI’s vision for the future of mirrorless cameras.

Despite the excitement, DJI faces several challenges in breaking into the mirrorless market. Competing with brands that have decades of experience, strong user bases, and well-established ecosystems will not be easy. Canon, Nikon, and Sony have built deep trust within the photography industry, and convincing professionals to switch to a new system will require more than just impressive specs. Reliability, lens availability, and long-term support will be critical factors in gaining industry acceptance.

Another potential hurdle is balancing innovation with affordability. The rumored features—such as internal storage, eSIM connectivity, and modular components—could drive up costs, making it difficult for DJI to keep the camera competitively priced. The company must also ensure it has the supply chain and manufacturing capacity to meet demand, especially if the product generates significant interest upon launch.

The possibility of DJI entering the mirrorless camera space has sparked considerable discussion, and CP+ 2025 could be the moment when this project becomes a reality. By leveraging its expertise in stabilization, imaging, and wireless technology, combined with Hasselblad’s renowned optics, DJI has the potential to introduce a mirrorless camera that challenges the industry’s biggest players. If priced competitively and packed with cutting-edge features, it could attract content creators, professionals, and enthusiasts eager for a fresh alternative to the established brands.

The next few months could shape the future of mirrorless cameras, and DJI might just be at the center of it all.