RedHot Concepts, the production company behind the Nigerian feature film Mother’s Love, has announced that one hundred percent of its theatrical proceeds from the film’s Nigerian cinema run will be donated to Slum2School Africa, a nonprofit organization focused on expanding educational access for children in underserved communities.

The announcement was made during a private screening held at EbonyLife Cinemas in Lagos, where more than 200 guests gathered to celebrate the project and its social impact mission. The event was organized in just 48 hours and included government representatives, civil society leaders, development partners, and approximately 50 members of the Makoko community whose story forms the foundation of the film’s narrative.

Attendees traveled from several parts of Nigeria, including Abuja, to witness the screening and the announcement. Among the guests were representatives from major foundations, nonprofit organizations, and corporate institutions, along with traditional rulers from the Makoko community in Lagos.

RedHot Concepts confirmed that its board of directors has formally approved a resolution committing the company’s full share of theatrical proceeds from the film’s Nigerian cinema run to Slum2School Africa. The donation will cover the entire eight to ten week exhibition period in Nigerian cinemas.

According to the production company, the funds will support educational programs and scholarship initiatives for children living in vulnerable communities. Where possible, part of the funding may also support housing assistance for families living in challenging conditions, particularly in the Makoko waterside community.

To ensure transparency, the donation process will be supervised by an independent legal adviser and auditor who will oversee the distribution and accountability of the funds.

Industry observers say the initiative represents a rare model within the global film industry. While several high profile films have supported charitable causes in the past, only a small number of projects have committed one hundred percent of theatrical proceeds directly to charity.

Film trade publication Black Film Wire noted that no previous African film has publicly documented a commitment in which a production company donates all of its theatrical proceeds from a local cinema run to charitable causes.

Previous global examples often referenced include filmmaker Steven Spielberg donating his personal earnings from Schindler’s List to the USC Shoah Foundation, community fundraising efforts connected to screenings of Black Panther, and Disney’s Force for Change campaign tied to the release of Star Wars The Force Awakens. However, those initiatives were structured around profit donations, fundraising campaigns, or individual earnings rather than the full theatrical revenue share of a production company.

Mother’s Love also marks an important milestone in the career of Nigerian actor and filmmaker Omotola Jalade Ekeinde. The film serves as her directorial debut during her thirtieth year in the Nigerian film industry. Known internationally for her work in Nollywood and as a global ambassador for humanitarian causes, Omotola has long been involved in projects connecting storytelling with social impact.

The film follows the story of Labake, a mother whose sacrifices shape the future of her daughter Bisi and inspire Bisi’s friend Obaro to pursue a path that leads from the Makoko waterfront community to international recognition as a technology innovator.

Supporters of the project say the decision to donate the film’s theatrical proceeds mirrors the themes explored in the story. The narrative focuses on resilience, opportunity, and the transformative power of education.

Otto Orondaam, founder and executive director of Slum2School Africa, said the project resonates deeply with the organization’s mission. He noted that many children supported by the nonprofit face the same challenges depicted in the film, including being judged or overlooked before their potential is recognized.

Omotola Jalade Ekeinde said the film’s release represents more than a cinematic project. She described it as an opportunity to use storytelling as a bridge between art and social transformation.

Mother’s Love has already been screened at several international film festivals including the Silicon Valley African Film Festival, the Toronto International Film Festival, the Dubai International Film Festival, and the Pan African Film Festival. During its first festival appearance, Omotola received recognition with a Certificate of Excellence for her debut as a filmmaker.

The film will continue its international rollout throughout 2026, with additional screenings planned around Mother’s Day programming.

Slum2School Africa has spent more than fourteen years working to expand educational access for children living in disadvantaged communities across Nigeria. Through scholarship programs, STEM education initiatives, and community development projects, the organization has supported thousands of young learners and their families.

RedHot Concepts, the production company behind Mother’s Love, operates from Lagos and Los Angeles and focuses on producing culturally resonant stories designed to reach both local and international audiences.