Viltrox introduces the AF 35mm F1.2 LAB N FE, a refined full-frame prime for Sony FE cameras that pairs flagship optical performance with a more tactile, display-free control design. Featuring a complex 15-element optical system, faster Quad HyperVCM autofocus, and…
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Leica Camera AG and Gpixel have entered into a strategic partnership to co-develop a next-generation imaging sensor, advancing performance standards in digital photography through enhanced image quality, dynamic range, and low-light capability.
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Viltrox unveils the AF 35mm and 55mm F1.8 EVO lenses for Sony FE and Nikon Z at NAB Show 2026. Fast STM AF, APO optics, priced from $370 USD.
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Panasonic announces the LUMIX S 40mm f/2.0 prime lens and a special edition LUMIX S9 at NAB Show 2026. Here's everything we know about the 25th anniversary reveal
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As a professional photographer, it’s disheartening to occasionally hear stories of individuals misusing photography as a guise for unprofessional behaviour. For anyone considering a shoot, especially new models, here are some tips to help you identify potential red flags and…
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The word community once meant trust, shared struggle, and collective growth. Today it is one of the most powerful marketing tools in the creative industry. Brands, platforms, and publications use the language of belonging to sell products, extract free labour,…
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Creative identity has become easier to construct than creative output. In the photography industry and across wider creative culture, many people build a public presence around being “creative” long before they build a body of work that can withstand time.…
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SWIT has officially launched the Powercell battery series, a premium slot-in replacement line designed for Sony, Canon, Nikon, and Fujifilm cameras. Built with professional broadcast engineering standards, Powercell batteries combine USB-C charging, Panasonic cell technology, and full camera compatibility to…
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When Fujifilm hinted that photographers might one day vote on which lenses the company should develop, it felt less like a feature announcement and more like an invitation. Not to buy, not to react, but to participate. If this idea…
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