Dreame Technology has entered the premium smartphone market with the launch of its new AURORA smartphone lineup at the Appliance and Electronics World Expo 2026. The announcement introduces a dual product strategy featuring luxury focused devices alongside a flagship smartphone built around a modular camera system.

The company showcased a total of 29 AURORA smartphones during the event, including models from the AURORA LUX Series and the new imaging focused flagship NEX LS1. Dreame says the lineup reflects its ambition to compete in the global premium smartphone segment by combining advanced technology with luxury design.

The NEX LS1 was presented as the centerpiece of the lineup and is described as the world’s first modular triple camera imaging flagship smartphone. The device features a magnetically attachable external camera module equipped with a one inch sensor and a native 115 millimeter optical telephoto lens. According to the company, the system aims to deliver image quality closer to professional mirrorless cameras while maintaining the convenience of a smartphone.

The detachable module connects to the phone through a lightweight magnetic attachment system, allowing users to expand the phone’s imaging capabilities when needed. This modular approach is designed to appeal to photography enthusiasts and creators seeking more advanced optical performance from mobile devices.

Alongside the flagship device, Dreame introduced the AURORA LUX Series, a collection of smartphones developed with international design teams to target the luxury technology market. The series emphasizes premium materials, refined craftsmanship, and high performance hardware, positioning the devices as lifestyle focused technology products.

To support its ambitions in the global smartphone industry, Dreame also announced a major investment in research and development. The company plans to invest more than 10 billion Chinese yuan, approximately 1.38 billion US dollars, in research over the next three years. The investment will focus on imaging technology, operating systems, artificial intelligence, and display development.

A central component of this strategy is Dreame’s self developed operating system called AURORA AIOS 1.0. The system has already undergone internal testing and is scheduled to launch in the second half of 2026. Once released, the operating system will run exclusively on AURORA smartphones.

AURORA AIOS 1.0 integrates several artificial intelligence driven features designed to improve user experience and device performance. One module focuses on AI powered imaging that automatically adjusts shooting parameters and enhances photos based on lighting conditions and scene recognition.

Another module focuses on privacy and security, designed to protect personal data and financial transactions by monitoring potentially unsafe networks. The operating system also includes AI driven personal assistance features that provide task management and personalized responses based on user behavior and preferences.

The system also introduces AI based design customization, allowing dynamic themes and wallpapers to adapt to user moods, preferences, and key moments.

Dreame said it plans to expand its workforce significantly to support its technology roadmap. By 2027 the company aims to grow its team to approximately 5,000 employees, with more than 70 percent of the workforce focused on research and development.

The launch at AWE 2026 signals Dreame’s intention to compete more aggressively in the global smartphone market by focusing on premium hardware, imaging innovation, and artificial intelligence powered software.

The Appliance and Electronics World Expo is one of Asia’s largest technology exhibitions, bringing together major electronics manufacturers to showcase new products and emerging technologies across consumer electronics, smart devices, and digital innovation.