Viltrox unveils the AF 35mm and 55mm F1.8 EVO lenses for Sony FE and Nikon Z at NAB Show 2026. Fast STM AF, APO optics, priced from $370 USD.
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Panasonic announces the LUMIX S 40mm f/2.0 prime lens and a special edition LUMIX S9 at NAB Show 2026. Here's everything we know about the 25th anniversary reveal
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As a professional photographer, it’s disheartening to occasionally hear stories of individuals misusing photography as a guise for unprofessional behaviour. For anyone considering a shoot, especially new models, here are some tips to help you identify potential red flags and…
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Creative identity has become easier to construct than creative output. In the photography industry and across wider creative culture, many people build a public presence around being “creative” long before they build a body of work that can withstand time.…
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SWIT has officially launched the Powercell battery series, a premium slot-in replacement line designed for Sony, Canon, Nikon, and Fujifilm cameras. Built with professional broadcast engineering standards, Powercell batteries combine USB-C charging, Panasonic cell technology, and full camera compatibility to…
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When TTArtisan introduced the “Orange Pop” version of its AF 35mm f1.8 II, I did not expect a lens to make me uncomfortable before even raising my camera. It is bold, unapologetic, and visually overwhelming, yet behind that shocking exterior…
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Adobe has officially released Premiere 26, dropping the “Pro” from its name and introducing a new generation of AI-powered editing tools. With features like one click Object Mask tracking, faster shape masks, deeper Frame.io integration, and built in Adobe Stock…
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Even with limited stock and constant backorders, the Fujifilm X100VI continues to dominate Japan’s compact camera market. Its position at the top of Yodobashi Camera’s best-selling list for 2025 proves that this is no longer about hype or trend cycles.…
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I kept my Flickr Pro subscription for years because it felt like the last quiet place on the internet where photography was treated with some respect. While everything else turned into noise, trends, and short-lived attention, Flickr stayed familiar and…
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